BADASS.AMPLIFIER
Your Business Is Already Running.
Now Make It OPERATE
Like You Built It On Purpose.
Consistent revenue. Clear decisions. Systems that compound instead of reset every month.
The Badass Amplifier is a 6-month business operating system for entrepreneurs who are done winging it and ready to build a business that runs on strategy, not survival instinct.
Not a course. Not a content library. Not a coaching program where you show up, feel inspired, and go home to do the same things you've always done.
An OS. A structured system that runs your business forward every single week — with live strategy, daily execution prompts, real-time audits, and a community that holds you to the standard you're actually capable of.
This is how you stop managing your business and start leading it.
Two cohort launches per year. Limited seats. Open enrollment for the right fit.
A 6-month system that tells you what to focus on each month, what to do each week, and what to execute each day.
6x
ROTATING SEASONS
4
ASSET PILLARS
15
MIN / DAY — CEO ACTIVATION
50+
YEARS COMBINED EXPERIENCE
THE PROBLEM
YOU DON'T HAVE A BUSINESS PROBLEM. YOU HAVE AN OPERATING PROBLEM.
You're not stuck because you don't know enough. You're stuck because knowing and operating are two completely different things — and most programs only teach you one of them.
You've taken the courses. You've attended the masterclasses. You've got more frameworks than you have time to implement. And your business is still running on instinct, adrenaline, and the sheer force of your own personality holding it together.
That works — until it doesn't.
THE CEILING YOU KEEP HITTING ISN'T A KNOWLEDGE CEILING. IT'S A SYSTEMS CEILING. IT'S A STRATEGY CEILING. A "I'M DOING EVERYTHING AND NONE OF IT IS COMPOUNDING" CEILING.
The BA exists for one reason: to close the gap between what you know and what you actually operate.
Every Month Without a System, You're Leaking:
01
Revenue — to inconsistent sales with no repeatable process behind them
02
Time — to decision, debt, and reactive fire-fighting instead of strategic building
03
Momentum — to start fresh every month instead of compounding what works
04
Opportunity — to the next person who moved first while you were still deciding
WHO IT IS FOR
THE BA IS FOR YOU IF:
YOU'RE IN THE RIGHT PLACE IF...
You have a business — it's running, it's generating revenue, and you are ready to amplify what's already working
You are done collecting information and ready to start operating — decisions made, systems built, revenue moving
You want structure without rigidity — a rhythm that pushes you forward without burning you out
You're building globally, operating virtually, and need a program that works across time zones and business models
You're somewhere between startup momentum and serious scale — and you know the gap is a systems gap, not a talent gap
NOT THE RIGHT FIT IF...
You are pre-revenue and still validating your idea — this is not a starting-from-scratch program
You want to consume content at your own pace with no accountability — this is an operating system, not a library
You are looking for someone to hand you a template and call it a strategy — we build with you, not for you
HOW IT WORKS
THIS IS NOT A COACHING PROGRAM.
THIS IS A BUSINESS OPERATING SYSTEM.
Most programs give you information and hope you implement it. The BA gives you a structured operating rhythm that makes implementation the default — not the exception.
THE DAILY 15-MINUTE CEO
Every weekday, you get one sharp, action-based prompt. Not inspiration. Not a tip. A specific output — tied to the current Season's theme — that takes 15 minutes or less and produces a decision or a tangible result. This is the daily heartbeat of the BA.
15
01
15 minutes or less — every single time
02
Always produces a decision or a tangible output
03
Directly tied to the current Season's theme
SAMPLE - REVENUE ENGINE SEASON
"Pull up your last 5 sales conversations. Identify the one objection that appeared in at least 3 of them. Write one sentence that pre-handles it in your offer description."
⏱ 12 minutes · Output: Updated offer copy
SAMPLE - FOUNDATION RESET SEASON
"Write the one-line answer to: 'Who specifically is this not for?' Post it somewhere your prospects will see it this week."
⏱ 10 minutes · Output: Positioning clarity
THE 6-SEASON FRAMEWORK
Instead of a linear curriculum that goes stale, the BA runs on 6 rotating Seasons. Each Season focuses on a specific pillar of your business at the level you're currently operating at. Come back for a second rotation, and you're not repeating — you're optimizing at a higher ceiling.
01
FOUNDATION RESET
OFFER CLARITY & POSITIONING
Offer clarity, positioning, and the financial baseline that makes everything else executable.
02
REVENUE ENGINE
SALES PROCESS & CASH FLOW
Sales process, cash flow, and a repeatable system that brings in money without all the launches.
03
CLIENT ARCHITECTURE
DELIVERY, EXPERIENCE & RETENTION
Delivery, experience, retention, and the upgrade path that turns one client into lifetime revenue.
04
VISIBILITY ENGINE
CONTENT & BRAND AUTHORITY
Content strategy, brand authority, and the platform presence that does the pre-selling for you.
05
CEO ARCHITECTURE
OPERATIONS, TEAM & DECISION-MAKING
Operations, team, decision-making, and getting out of the bottleneck you've become.
06
GROWTH HORIZON
SCALE, ALLIANCES & NEXT-LEVEL VISION
Scale strategy, alliances, and the next-level vision that makes the next ceiling visible before you hit it.
The Pulse Schedule — Strategy Week / Execution Week
The BA runs on a high-intensity two-week rhythm that protects your time and forces execution. No 'always on.' No content guilt. Just two focused weeks that drive the month forward.
WEEK 1
STRATEGY PULSE
Two live calls, 12 hours apart to cover all time zones. We set the monthly theme, identify your Big CEO Move, and assign the specific library assets you need to execute it. You leave knowing exactly what to build.
WEEK 3
AUDIT & HOT SEAT PULSE
Two live calls, 12 hours apart. You show what you built. We fix the gaps in real time. Hot seats, audits, and the kind of direct feedback that actually moves things.
WEEK 2
EXECUTION GAP
No live calls.
You build. The Daily 15-Minute CEO prompts keep momentum without noise. This is where the work gets done.
WEEK 4
INTEGRATION & CEO REST
No live calls.
You finalize, update your Decision Log, and prepare for the next Season's theme. The business catches up with the strategy.
YOUR FIRST 30 DAYS
You Don't Need the Perfect Month to Join.
You Need Your Next Constraint Solved.
No matter when you join, your first 30 days inside the BA are pointed directly at the most pressing constraint in your business — right now. The Season you enter determines the problem we solve first.
IF YOU JOIN DURING SEASON 1
FOUNDATION RESET
You'll clarify your offer and positioning so your business is actually sellable — and you'll have a financial baseline that makes every other decision easier.
IF YOU JOIN DURING SEASON 2
REVENUE ENGINE
You'll install a revenue process that generates consistent cash flow — not a launch, not a spike, a system that runs every month, without or without you babysitting.
IF YOU JOIN DURING SEASON 3
CLIENT ARCHITECTURE
You'll fix retention and client experience so you stop leaking revenue the moment you close a client. One client becomes about full, lifetime value.
IF YOU JOIN DURING SEASON 4
VISIBILITY ENGINE
You'll build a content engine that attracts the right clients — positioned, intentional, and doing the pre-selling so you don't have to.
IF YOU JOIN DURING SEASON 5
CEO ARCHITECTURE
You'll clean up your operations, systems, and decision-making so you stop being the bottleneck in your own business. Get out of operator mode — for real.
IF YOU JOIN DURING SEASON 6
GROWTH HORIZON
You'll identify and activate your next scaling lever — whether that's licensing, alliances, or the next-level vision that makes the ceiling visible before you hit it.
You don't need the 'perfect month' to join. You need the next constraint in your business solved — and that's exactly what this system does. Every season is the right season when you've been running on instinct long enough.
WHAT'S INCLUDED
LIVE STRATEGY + HOT SEAT CALLS
Two live calls per month per Pulse week — one for strategy, one for audits. Lynn and Amanda in the room with you, working your actual business in real time. Not a webinar. A working session.
THE DAILY 15-MINUTE CEO
One daily action prompt, every weekday, tied to the current Season theme.
15 minutes. One decision or one output. The habit that changes how you operate.
THE ASSET LIBRARY - 4 SEARCHABLE PILLARS
Every tactical training we have, organized into four searchable pillars: Clarity, Sales, Delivery, and Scale. We point you to the specific asset you need — no scrolling, no guessing, no overwhelm.
PRIVATE COMMUNITY
A room full of entrepreneurs who are actually building — not performing. This is the kind of community that raises your standard by showing you theirs.
Get in this room!
WHATSAPP ACCESS
Direct access between calls for the "WTF do I do right now" moments. Fast answers. No problem festers. No confusion compounds.
THE BUSINESS SYSTEMS VAULT
Templates, SOPs, swipe files, trackers, and tools from our own businesses and private client work. The infrastructure you don't have to build from scratch.
GUEST EXPERT TRAININGS
Specialists in marketing, finance, operations, sales, and mindset — brought in when the Season calls for it. The advisory board you can't afford to hire, inside the BA.
FIRST TIME IN OR BACK AGAIN?
FIRST TIME IN? WELCOME.
BEEN HERE BEFORE? GOOD. IT'S DIFFERENT NOW.
The BA is built for both — and the experience shifts depending on where you are.
NEW MEMBERS
BUILD THE FOUNDATION
You're learning the system, locking the strategy, and building the habits that make the next six months move differently than the last six.
Every prompt, every call, and every library asset is designed to bring you up to operating speed — fast.
RETURNING MEMBERS
OPTIMIZE THE ENGINE
You've done this Season before — now you're running the same framework at a higher ceiling. Different constraints. Different targets. Different depth.
The calls, the prompts, and the audits are all designed to meet you at your actual level. You don't sit through a repeat. You sit through an upgrade.
RESULTS
WHAT ACTUALLY CHANGES
Not "I feel more confident" — though that happens too. We're talking about the business.
Before joining Badass Amplifier, I had offers, ideas, and a to-do list a mile long, but nothing was actually converting consistently.
Within the first 30 days, I simplified my offers, implemented the sales framework, and closed $18,400 in revenue. More than I had made in the previous 3 months combined!
But honestly, the biggest shift wasn’t just the money. It was the clarity. I stopped second-guessing everything and started executing with confidence.
This isn’t another course you ‘watch.’ It’s a room that forces you to move, and that’s exactly what I needed. I can't imagine my business without the BA."
Casey
Pilates & Yoga Studio Owner
Lynn and Amanda have been instrumental in our business growth over the last year. We started our estate sale business in June 2024, and by January 2025, we were working hard, but without real structure, consistency, or predictable growth.
Since hiring them, we’ve significantly grown our email list, expanded our social media presence, and dramatically increased our customer base. Most recently, we had a $20,000 weekend, which felt completely out of reach before. Our return on investment is approaching 4,000%, all without an increase in expenses.
More importantly, they brought structure, focus, and a clear path forward. This is a complete shift in how we run our business."
Troy
Estate Sales
A transformative experience for my professional journey... I've gained clarity and focus, allowing me to overcome challenges that once left me stagnant. I'm not only achieving but surpassing milestones that seemed out of reach before. I highly recommend the [BA] to anyone serious about taking their business and personal capabilities to the next level."
Angela
Life Coach and Spiritual Guide
LIFE SAVER and worth every penny!
I am so thankful I am a part of this program. Just checked my bank account and we are at the HIGHEST it’s ever been! Last month was the best month we’ve had yet! So ready and excited to now make over $10K each month! Thank you SO SO much! I love all of this!"
Emerie
Pilates Studio Owner
Anna
“If anyone is reading this and thinking about working with Lynn and Amanda, do it!
We’ve been working together for a few months now, and I don’t know what I’d do without it! My business is transformed!"
Prenatal and Postpartum Specialist
Nicole
"I’ve never known the importance of having a solid schedule, entrepreneurial mindset, and strategies... I wholeheartedly recommend [the BA] to anyone who is truly ready to make things happen in their business.
Mindset Mindfulness Coach
Preet
"If you're really looking to transform your business, your life, this is where you come.
I'm so glad to work with Lynn & Amanda, and I hope you do, too. It's an absolute game-changer in all aspects of my business!"
Holistic Healer
WE DON'T JUST TEACH THIS.
WE OPERATE THIS.
MEET LYNN & AMANDA
Lynn Howard and Amanda Furgiuele have 50+ combined years of building, running, and scaling real businesses — not just advising others to do it.
We've been in the room where the hard decisions get made. We've run the numbers, fired the clients, killed the offers, rebuilt the systems, and done the work that gets businesses from "running" to "operating at a level that actually reflects what we're capable of."
The BA is not a program we designed and handed to a team. We are in it, every week, with you.
YOUR INVESTMENT
THE INVESTMENT.
Six months. Two cohort launches per year. Open enrollment available for the right fit.
PAID IN FULL
$2,297
USD · one payment · save on the plan
Full 6-month CEO Operating System
All live Strategy & Audit Pulse calls
Daily 15-Minute CEO prompts
4-Pillar Asset Library + Systems Vault
WhatsApp access + private community
Guest Expert Trainings
For the entrepreneur who moves decisively.
PAYMENT PLAN
$899
/ mo
3 payments · full access · same experience
Full 6-month CEO Operating System
All live Strategy & Audit Pulse calls
Daily 15-Minute CEO prompts
4-Pillar Asset Library + Systems Vault
WhatsApp access + private community
Guest Expert Trainings
Three payments. Same seat. Same experience.
Scholarship and sliding-scale options available for select countries and circumstances.
→ Apply for Scholarship Support →
FAQ
THE FAST ANSWERS.
The BA launches twice a year as a cohort. Open enrollment is available outside of cohort windows for the right fit — reach out if you're ready to start now.
If you have a business that's running and generating revenue, yes. The BA is built for entrepreneurs from early momentum through to established multi-six-figure operations. The 6-Season framework meets you at your current ceiling — not a generic curriculum that assumes everyone is starting from the same place.
Come back. Seriously. The second rotation runs at a higher level — same framework, higher ceiling, different constraints. Returning members don't repeat the program; they optimize it.
Two focused weeks per month with live calls. Two execution weeks where you work at your own pace. The Daily 15-Minute CEO prompt keeps you moving between calls without adding to your plate. If you can protect two hours per week for the live sessions and 15 minutes a day for the prompts, you can do this.
Both options give you full access to everything in the BA — all live calls, the Daily 15-Minute CEO prompts, the Asset Library, the Systems Vault, the community, and the full Season framework. Paid in Full ($2,297) locks your spot in one decisive move. The Payment Plan ($899/mo over 3 months) spreads the investment across your first three months. Same seat. Same experience. Your call.
No. The tools we use are simple and we walk you through everything. The BA is about your business strategy and operations — not about learning new software.
Book a Right Fit call with Lynn. Fifteen minutes. You'll know by the end of it. → Book a Right Fit Call →
Make your business unstoppable.
Six Months From Now,
Your Business Can
Operate Differently.
Not because you learned more. Because you built more. Because you operated more. Because you stopped consuming strategy and started executing it.
The BA gives you the system, the rhythm, the support, and the push you need to make the next six months the ones that actually move the needle.
TWO COHORT LAUNCHES PER YEAR · LIMITED SEATS · OPEN ENROLLMENT FOR RIGHT FIT
badassamplifier.com · The Badass Amplifier · The Pursuit of Badasserie
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