THE HOLIDAY HUSTLE

A LIVE, 8-week course experience full of holiday revenue-generating guidelines, proven marketing framework, and stand-out pricing strategies to create the best holiday sales season for your business yet!


The Holiday Hustle is your step-by-step, how-to guide to help business owners uplevel holiday sales profits. This live course is a deep-dive into each aspect of creating the showstopping offers that sell–giving you the foundations, tools, strategies, and insider knowledge you need to have yourself a merry little holiday sales season.


Whether you are a new business looking to make your mark or an established one seeking to elevate your holiday sales, The Holiday Hustle offers the insights and support you need to achieve unprecedented success. Join us to navigate the challenges, capitalize on trends, and outshine the competition this holiday season.


Starts September 1st!

The Holiday Hustle is

THE SOLUTION

YOU NEED

for your business to thrive during the holiday season.

This live course – jam-packed with strategic planning, proven marketing tactics, effective pricing strategies, and community support – is everything you need to maximize sales, stand out from the competition, and achieve unprecedented holiday success.

Wondering if The Holiday Hustle is right for you?

Here's how you'll know:

  • You're a small business owner who wants to stand out from the competition with innovative holiday marketing strategies.


  • You're an entrepreneur struggling with time management and seeking a structured, actionable plan to maximize holiday sales.


  • You're a retailer or service provider looking to confidently implement effective pricing and sales tactics to boost profits during the holiday season.


  • You KNOW your programs and offers could serve thousands, but you're not sure how to increase sales (because isn't everybody promoting right now?).

Does that sound like you?

Well, you’re in the right place. Welcome!

During 8 weeks inside the Holiday Hustle you'll:

Create

Create a detailed and actionable holiday sales and marketing calendar to efficiently manage your time and maximize sales opportunities.

Identify

Identify your best-selling products and services and craft compelling offers that stand out in a crowded market.

Implement

Implement effective pricing strategies that boost profits without sacrificing customer satisfaction or overall company profits.

Develop

Developed targeted marketing campaigns tailored to your audience, driving engagement and increasing holiday sales.

Absolute Game Changer! I made almost double the income from last holiday season. I’m actually excited for the next year to come sooner!


-Rachel, Boutique Owner

Are you ready to unwrap your best holiday sales season yet with The Holiday Hustle?

The Holiday Hustle Starts September 1

ONE TIME PAYMENT OF

$997 USD


The Holiday Hustle Starts September 1

THREE PAYMENTS OF

$399 USD


What Business Owners are Saying...

Kiana


"In just a few weeks, I totally overhauled my entire system and more than doubled my clientele (and have more repeat customers now). It's magic and it's work, but it works! I'm so grateful!"


Pastry Chef

Nadine


"I was considering closing my studio, but working with [Lynn & Amanda] made all the difference! Our January business skyrocketed and now we are looking at opening a second location!"


Dance Studio Owner

Leslie


"The level of clarity I have now is incredible! Not only do I feel more confident every time I promote a new service, I'm up 27% from last year! Just a few changes make a huge difference! Thank you!"


Salon Owner

What’s inside The Holiday Hustle experience?

DURING WEEK 1...

Strategic Holiday Sales and Messaging Calendar Planning


  • Develop Your Holiday Marketing Roadmap: Create a detailed holiday marketing and sales calendar to plan and schedule content across various channels.
  • Master Your Mindset and Messaging: Start understanding the mindset you need to succeed and learn how to clarify your planning and messaging for the holiday season.
  • Coordinate for Seamless Execution: Set clear goals and milestones, and coordinate with suppliers and partners to ensure smooth operations throughout the holiday season.

DURING WEEK 2...

Identifying Your Best-Selling Products/Services


  • Optimize Holiday Offerings: Identify and prioritize best-selling products/services for holiday promotions and develop bundled offerings and limited-time holiday packages.
  • Create Compelling Holiday Content: Craft engaging product descriptions and visual content to attract customers during the holiday season.
  • Manage Inventory for Demand: Assess and adjust inventory levels to meet holiday demand and introduce new or seasonal products to generate excitement.

DURING WEEK 3...

Understanding Your Target Audience and Segmenting for Success


  • Segment and Target Audiences: Identify and segment target audiences for personalized marketing using data analytics.
  • Tailor and Optimize Messages: Tailor messages to different customer segments and test and optimize them for maximum impact.
  • Develop and Utilize Personas: Develop customer personas to guide and refine marketing efforts.

DURING WEEK 4...

Pricing to Sell


  • Develop Strategic Pricing: Implement psychological pricing strategies and conduct competitive pricing analysis to enhance perceived value and stay ahead in the market.
  • Utilize Dynamic and Holiday Pricing: Utilize dynamic pricing models and plan holiday pricing strategies, including early bird specials and tiered discounts, to maximize profitability.
  • Leverage Data for Pricing Decisions: Analyze historical sales data to inform and refine pricing decisions.

DURING WEEK 5...

Million-Dollar Sales Strategies


  • Holiday-Optimized Sales Funnel: Build a robust sales funnel tailored for the holiday season, incorporating scarcity and urgency tactics to drive conversions.
  • Strategic Sales Tactics and Promotions: Develop holiday-specific sales tactics, promotions, and implement cross-selling and upselling techniques to maximize revenue.
  • Sales Performance Optimization: Track and analyze sales metrics in real-time to adjust strategies, and train sales staff to effectively handle increased holiday traffic and inquiries.

DURING WEEK 6...

Introducing Irresistible Discounts and Deals and Developing Value-Added Offers


  • Effective Discount Strategies: Plan and execute discount strategies, creating urgency with limited-time offers, utilizing discount codes, and offering exclusive early access deals to boost sales.
  • Enhanced Customer Value: Underpricing and adding value through freebies and additional services, developing loyalty programs, and providing exclusive deals and VIP experiences for top customers.
  • Customer Engagement and Satisfaction: Create compelling promotional campaigns, deliver exceptional customer service, and personalize experiences and offers to different customer segments to increase satisfaction and foster repeat business.

DURING WEEK 7...

Creating Captivating Marketing that Converts


  • Integrated Marketing Campaigns: Craft compelling social media and email campaigns tailored to resonate with your audience, leveraging paid ads, networking opportunities, and email lists for effective holiday marketing.
  • Multi-channel Promotion: Schedule regular updates and promotions across all marketing channels, including collaborations with influencers and partners to boost visibility.
  • Targeted Engagement: Develop targeted email marketing campaigns and collaborate with influencers and partners to engage customers and expand reach during the holiday season.

DURING WEEK 8...

Optimization for Urgency


  • Website Optimization: Optimize your website for increased holiday traffic and sales conversions, ensuring mobile optimization, fast load times, and implementing urgency and scarcity tactics to drive immediate action.
  • Strategic Fine-tuning: Fine-tune all strategies for maximum holiday impact, monitoring and adjusting based on real-time performance data.
  • Conversion Focus: Implement urgency and scarcity tactics on your optimized website to drive immediate action and maximize holiday sales conversions.

It’s everything you need to have the best holiday sales season yet…

We’re not just giving you our killer know-how and tested tools (though those are awesome, too), we are breaking it all down for you. You’ll get exclusive resources like our done-for-you social media calendar that tells you exactly what to post and when for maximum results…our comprehensive preparation timelines that lay out what specific actions you need to take daily and monthly to keep yourself and your sales goals on track…the exact formulas and templates we use to curate our customer journeys…and a whole lot more.

And that's not it!

You'll also get these BONUSES when you enroll in the Holiday Hustle:

LinkedIn Mastery Workshop with Jasmine Ariff

LinkedIn Workshop to elevate your branding and tap into your network

(Valued at $250)


You'll learn...

  • Strategies to effectively showcase your skills, accomplishments, and unique value proposition on LinkedIn.
  • Practical methods to expand and leverage your professional network to enhance industry connections.
  • Gain insights into optimizing your LinkedIn profile, content, and engagement strategies to increase visibility, influence, and engagement within your professional community.

"Netflix for Business" PDF with Gresham Harkless

CBNation Library presents

"Netflix for Business" PDF

(Valued at $100)


You'll...

  • Gain valuable business insights and entrepreneurial strategies to enhance your impact and leadership within your organization.
  • Master the 8 Pillars of Business and explore key areas such as visibility, strategy, and entrepreneurship.
  • Embrace the human element to understand the importance of human interaction in business, focusing on leadership, and team dynamics.

AI for Small Business Mini-Course with Danielle Miller

AI for Small Business:

Prompts for Better Marketing

(Valued at $150)


You'll learn how to...

  • Create clear instructions and prompts to maximize the capabilities of AI tools, ensuring you get the most relevant and high-quality outputs tailored to you.
  • Understand how to use AI tools like ChatGPT and Google's Gemini to accelerate your marketing tasks.
  • Quickly map out and execute a promotion strategy using AI insights, enabling you to generate innovative campaign ideas, draft compelling marketing copy, and analyze results efficiently.

Allllll of that (yes, really) for just…

The Holiday Hustle Starts September 1

ONE TIME PAYMENT OF

$997 USD


The Holiday Hustle Starts September 1

THREE PAYMENTS OF

$399 USD


Can I get an UPGRADE?

That's not all…You’ll also get these incredible EXTRAS when you choose to Upgrade The Holiday Hustle package:

LIVE Q&A Coaching Sessions

Valued at $1,750


Do you want extra, hands-on help crafting your promotions and marketing? As part of the Upgraded Package, you get 5 LIVE Q&A Group Coaching Sessions with Lynn & Amanda (half-hour each) where you'll receive:


  • Customized Strategy Development:
  • Real-Time Problem Solving
  • Expert Insights
  • Accountability and Motivation
  • Skill Enhancement


An Extra Month of Community Access

Valued at $1,300


The Holiday Hustle community closes on November 19...unless you are Upgraded! Get an extra month's access (until December 19th) to ask questions in the community, get fast answers and feedback, and troubleshoot your holiday sales season.

  • Ask questions and get support
  • Access additional resources
  • Share your wins and get feedback

VIP Tickets to the Finish Strong: Start Fresh Summit

Valued at $99


Get exclusive, VIP access to our 2-Day November Entrepreneurial Summit, Finish Strong: Start Fresh.


We’ll dive into essential strategies, fundamental business practices, strong foundations, and the right mindset to succeed.


This summit is designed for GLOBAL business owners, entrepreneurs, and professionals looking to finish Q4 strong and start Q1 with a fresh, strategic approach.

Grab the UPGRADED experience for just…

The Holiday Hustle Starts September 1

ONE TIME PAYMENT OF

$1552 USD


$997 for The Holiday Hustle plus $555 for the upgrade.

The Holiday Hustle Starts September 1

THREE PAYMENTS OF

$599 USD


Three convenient payments include the upgrade.

Meet Your Badasserie Team:

Hey there, we're Lynn & Amanda, your badass business duo and ultimate holiday sales strategists.


With over 50 years of combined entrepreneurial and sales experience, we've earned our stripes as international speakers, award-winning authors, and relentless strategists. Our journey has taken us across continents, industries, and countless success stories, where we've helped thousands of entrepreneurs like you grow, scale, and thrive.


Our passion lies in sales and we can't wait to help you achieve your best holiday sales season yet. We've crafted a specialized program that equips you with time-saving strategies, tailored marketing tactics, and innovative sales techniques designed to maximize your holiday profits. Our comprehensive curriculum and personalized support ensure you can confidently implement proven strategies to elevate your business.

Lynn Howard

Amanda Furgiuele

Join us on this exhilarating, fast-paced journey as we combine our entrepreneurial expertise with a global team dedicated to amplifying your business. Together, let's ditch the overwhelm, embrace the grind, and unleash the full potential of your business badasserie this holiday season and beyond!


Are you ready to have your best holiday season yet?

STARTS SEPTEMBER 1, 2024

Wait...that was a LOT. Can I get a recap of everything included in The Holiday Hustle?

When you make the full investment into The Holiday Hustle plus the Upgraded experience, you get 8 weeks of live training that gives you EVERYTHING you need to create your best sales season yet, INCLUDING:



Frequently Asked Questions

FAQ
Isn't it too early to be planning for the holidays?

It's never too early to start planning for the holidays. Early planning gives you a competitive advantage, reduces stress, and allows for more effective marketing and inventory management. The skills you learn will benefit future seasons as well, ensuring you're always prepared for peak sales periods.

What days and times does the Holiday Hustle meet? What if I can't attend live?

The Holiday Hustle starts September 1, 2024 and runs for 8 weeks. You have the option to add-on additional weeks of hands-on, live training with the Upgraded package.


The classes are one hour long and will be held on Tuesdays (Upgraded Package also meets for half an hour on select Thursdays) at 7pm Central Time from September 3-October 22. The specific dates and times are listed below. If you’re unable to attend live, a replay will be available by the end of the day.


Week 1: September 3: 7-8pm CT

Week 1, Part 2: September 5: 7-7:30pm CT

Week 2: September 10: 7-8pm CT

Week 2, Part 2: September 12: 7-7:30 CT (included in the upgrade package 30-minute Q&A)

Week 3: September 17: 7-8pm CT

Week 3, Part 2: September 19: 7-7:30 CT

Week 4: September 24: 7-8pm CT

Week 4, Part 2: Catch-up! No Q&A

Week 5: October 1: 7-8pm CT

Week 5, Part 2: October 3: 7-7:30 CT

Week 6: October 8: 7-8pm CT

Week 6, Part 2: October 10: 7-7:30 CT (included in the upgrade package 30-minute Q&A)

Week 7: October 15: 7-8pm CT

Week 7, Part 2: October 17: 7-7:30pm CT

Week 8: October 22: 7-8pm CT

How much time do I need to dedicate to this program each week?

You get out what you put in. We recommend you spend at least 1 hour a day (7 hours a week) to really work this system, plan your calendar and promotions, and truly get the most out of everything in this program. You can spend less time, or more (or work at a slower pace), but ultimately it takes the time it takes and we want you to prepare for that. That's part of the reason we are starting in Septemeber and not October--to give you the time you need to prepare for the bulk of holiday sales, which happen in November and December.


You'll receive an Action Plan with The Holiday Hustle. This plan provides two tracks to help you manage your time, finish the work, and get the most out of this program. Track #1 allows you to complete everything on October 22 with approximately 7-10 hours of work a week. Track #2 allows you to complete the program on November 19 with approximately 4-7 hours a week. It's kind of a choose-your-own-badass-adventure. Either way, you'll be good-to-go before Thanksgiving!

How do I know if this is right for my business? Is this for a specific type of business?


Choosing the right program for your business is pivotal, and we understand the need for clarity in making such a decision.


This program is for you if you’re a business owner with products or services you want to sell more of during the holiday season AND you’re willing to show up and do the work to promote your stuff to others and increase your sales! If you have specific questions about the Holiday Hustle or what’s included, our Badasserie Team would love to help! Email info@thepursuitofbadasserie.com and we’ll respond ASAP.


The Holiday Hustle is meticulously crafted to cater to a diverse range of businesses, spanning various industries and stages of development. Whether you're a startup founder, a seasoned entrepreneur, or somewhere in between, our program is designed to meet you where you are and propel you toward your goals. We've had participants from a wide array of industries, from creative freelancers to tech startups to established enterprises.


Rest assured, our comprehensive curriculum and personalized approach ensure that you receive tailored guidance and support regardless of your business type or industry. Join our vibrant community today and discover how we can help you unlock your business's full potential.

Is my business going to benefit at my level? I’m very new / very experienced, so what will I get from the program?


The Holiday Hustle is designed to help business owners at all different stages of growth and development reach and exceed their holiday sales goals!


If you've been in business for less than a year and you're gearing up for your first holiday season, our program will teach you how to reach a broader audience, streamline your operations for efficiency, attract more clients, and retain them throughout the holidays!


If you've been in business for 2-5 years and you're aiming to elevate your holiday sales without burning out, we'll help you refine your processes, strengthen your team dynamics, identify and bridge any operational gaps, and overcome barriers hindering your growth.


For businesses in the 5-7 year range, whether you're navigating growth challenges or striving to meet ambitious scaling goals, our strategies will empower you to optimize your schedule, improve work-life balance, and achieve the quality of life you desire during the busy holiday season.


And if you've been in business for 7 years or more, the Holiday Hustle program is designed for seasoned entrepreneurs like you. We focus on building strategic alliances, creating a lasting legacy, and staying ahead with cutting-edge technology and industry trends, ensuring you maintain your position as a go-to expert in your field. Alternatively, explore our tailored coaching for C-Suite Rockstars looking to refine their leadership and strategic prowess.


Still not sure? Book your One-on-One Right Fit call with Lynn to share your business and goals with us!


LIFE SAVER! Gosh I’m so excited to learn more. You are already worth every penny!"


-Emerie, Pilates Studio Owner



Amanda and Lynn have pushed me like no one else. I've consistently increased my revenue and my business is better than ever!


-Jonathon, Media & Marketing Specialist


Now is the time to elevate your holiday sales strategy. Invest in The Holiday Hustle today!

The Holiday Hustle Starts September 1

ONE TIME PAYMENT OF

$997 USD


The Holiday Hustle Starts September 1

THREE PAYMENTS OF

$399 USD


Or UPGRADE your package:

The Holiday Hustle Starts September 1

ONE TIME PAYMENT OF

$1552 USD


The Holiday Hustle Starts September 1

THREE PAYMENTS OF

$599 USD


Interested in our 6-month program?

Join the waitlist for The *NEXT* Badass Amplifier opening 2025!

Just fill out the form below, and we'll make sure you're the first to know!

Let's Get After It!